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Resume

Education

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M.A. Integrated Marketing Communication - 2023

University of North Carolina Wilmington

GPA: 4.0

B.A. Communication Studies - 2018

University of North Carolina Wilmington

GPA: 3.6

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Experience

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Senior Associate, Insights and Analytics, 2021 - Present
Golin
 

  • Evaluate advertising performance, market research, and consumer data to provide clients with strategic, insight-led recommendations to enhance marketing performance

  • Lead campaign progress meetings and performance presentations for relevant stakeholders on a daily, monthly, and quarterly basis 

  • Partner with social media representatives from Meta, Instagram, and X (formerly Twitter) to further understand advertising performance and platform trends

  • Collaborate with various marketing teams such as creative and paid to provide an integrated approach toward marketing initiatives including digital media campaigns, event planning, and product launches

  • Host social media KPI training for stakeholders including the Center for Disease Control (CDC)

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Client Support Specialist - 2020 - 2021
Meltwater
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  • Engaged in formal and informal communication with clients to understand needs, resolve project or platform issues, and answer product questions

  • Collaborated with the engineering team to implement platform improvements that evolved with the client's needs

  • Supported the sales team to drive growth and development from client renewals

  • Referred unresolved customer grievances to designated departments for further investigation

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Senior Sales Development Representative - 2018 - 2020
SmartBrief
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  • Developed relationships with customers in the B2B healthcare space, closing $180k in new business opportunities

  • Nurtured partner relationships with non-profit organizations belonging to my portfolio of 20+ healthcare nonprofit publications that I sold into

  • Attended partner events such as annual conferences, trade shows, and network gatherings in addition to managing marketing booths

  • Monitored the ongoing success of marketing campaigns based on clear metrics such as impressions and click-through rates and presented performance in a digestible format to clients

Skills

Sales • Customer service • Customer success • Client management • Digital marketing • Marketing strategy • Integrated marketing communication • Analytics • Advertising • Market research • Content creation • Project management • Social media management • Quantitative data • Qualitative data • Excel • Google Analytics • PowerBi • Salesforce • Slack • Zendesk • Canva • Adobe 

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