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Integrated Marketing Communication Portfolio
Department of M.A. Integrated Marketing Communication, University of North Carolina Wilmington
Welcome to my integrated marketing communication (IMC) portfolio showcasing my projects that I've developed during my time as a graduate student at UNCW from 2021 - 2023. As a graduate student, I explored various aspects of IMC, including advertising, branding, communication ethics, and digital media. This portfolio specifically showcases my research-based IMC projects.
Portfolio Highlights
This portfolio was specifically intended to showcase my research-based IMC initiatives to expand on my knowledge surrounding the importance of consumer and employee data, the need to leverage data to influence communication strategies, and my ability to communicate with marketers and communication specialists. I've broken down my portfolio into two separate categories to display the importance behind each initiative:
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